Auckland Bridge Climb offers a world-class adventure tourism attraction. Chow:Hill was engaged as the consultancy responsible for aspects of the experience including architecture, interior design, graphics, branding and logo design. In addition, Chow:Hill provided consultancy advice on uniforms, vehicle design and event co-ordination.

At the core of the design approach was a comprehensive vision promoting both the experience and the brand, and embracing not only the base camp, but the entire Bridge Climb experience. Chow:Hill says its Total Design philosophy proved well suited to this challenge. All aspects of the design were developed to enhance the theatrical experience of the Bridge Climb itself and maintain a sense of excitement, energy and adventure.

The company says the Bridge Climb logo has quickly become an iconic symbol in Auckland and no longer requires supporting text to be recognised.

"To achieve this scale of brand recognition in little over six months is testament to the success of the logo and branding design developed by Chow:Hill."

For more information on this Chow:Hill project,
Email: anthony@chowhill.co.nz