Project Credits
Client
Ebbett Group
Date Completed
2015
Sector
Commercial & Interiors
Awards
2016 NZ Commercial Project Awards
// National
// Retail
2016 NZ Commercial Project Awards
// Merit
2016 NZIA Awards
// Waikato, Bay of Plenty
// Commercial Architecture
Project Governance
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Project Lead
Brian Rastrick
Design Team
Chow:Hill unites dual identities in a cohesive architectural relationship, creating an innovative design approach to Ebbett Group’s retail experience offering.
Chow:Hill’s eye-catching design of Ebbett Group’s Audi and Volkswagen dealerships achieved an award-winning reimagined look of the classic car yard. In direct contrast to traditional car sales floors, this landmark in Hamilton East places the focus on the public realm.
The architectural challenge for this dealership was to encapsulate the distinctiveness of Audi and Volkswagen’s corporate identities in a cohesive architectural relationship on a 5,750m² corner site. A shared workshop and parts facility were also an integral part of the design brief.
Chow:Hill's design maximises the impact of an elevated ceiling with the installation of a six-metre high glass window that showcases the vehicles while supplying an abundance of natural light. External features include a 3m-radius glass curved wall; anodised, folded, and punched aluminium sheets; and waterproof zinc cladding; while the interior design includes a parabolic curved wall portraying a racetrack surface, with rebated lighting of a centre line.
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Located on a historical Hamilton site, both design and construction of the dealership was managed sympathetically with the surrounding neighbourhood consisting of light commercial, community and residential housing.
To achieve activation and interest on the corner site, the European-inspired Café Osten, positioned in the heart of the building yet open to foot traffic, supports both connectivity and hospitality. The outcome is an inviting and functional showroom environment, focusing primarily on vehicle display and customer experience.
Chow:Hill unites dual identities in a cohesive architectural relationship, creating an innovative design approach to Ebbett Group’s retail experience offering.
Chow:Hill’s eye-catching design of Ebbett Group’s Audi and Volkswagen dealerships achieved an award-winning reimagined look of the classic car yard. In direct contrast to traditional car sales floors, this landmark in Hamilton East places the focus on the public realm.
The architectural challenge for this dealership was to encapsulate the distinctiveness of Audi and Volkswagen’s corporate identities in a cohesive architectural relationship on a 5,750m² corner site. A shared workshop and parts facility were also an integral part of the design brief.
Chow:Hill's design maximises the impact of an elevated ceiling with the installation of a six-metre high glass window that showcases the vehicles while supplying an abundance of natural light. External features include a 3m-radius glass curved wall; anodised, folded, and punched aluminium sheets; and waterproof zinc cladding; while the interior design includes a parabolic curved wall portraying a racetrack surface, with rebated lighting of a centre line.
Read More
Located on a historical Hamilton site, both design and construction of the dealership was managed sympathetically with the surrounding neighbourhood consisting of light commercial, community and residential housing.
To achieve activation and interest on the corner site, the European-inspired Café Osten, positioned in the heart of the building yet open to foot traffic, supports both connectivity and hospitality. The outcome is an inviting and functional showroom environment, focusing primarily on vehicle display and customer experience.
Project Credits
Client
Ebbett Group Dealership
Status
2015
Project Type
Commercial & Interiors
Awards
2016 NZ Commercial Project Awards
// National
// Retail
2016 NZ Commercial Project Awards
// Merit
2016 NZIA Awards
// Waikato, Bay of Plenty
// Commercial Architecture
Chow:Hill unites dual identities in a cohesive architectural relationship, creating an innovative design approach to Ebbett Group’s retail experience offering.
Chow:Hill’s eye-catching design of Ebbett Group’s Audi and Volkswagen dealerships achieved an award-winning reimagined look of the classic car yard. In direct contrast to traditional car sales floors, this landmark in Hamilton East places the focus on the public realm.
The architectural challenge for this dealership was to encapsulate the distinctiveness of Audi and Volkswagen’s corporate identities in a cohesive architectural relationship on a 5,750m² corner site. A shared workshop and parts facility were also an integral part of the design brief.
Chow:Hill's design maximises the impact of an elevated ceiling with the installation of a six-metre high glass window that showcases the vehicles while supplying an abundance of natural light. External features include a 3m-radius glass curved wall; anodised, folded, and punched aluminium sheets; and waterproof zinc cladding; while the interior design includes a parabolic curved wall portraying a racetrack surface, with rebated lighting of a centre line.
Read More
Located on a historical Hamilton site, both design and construction of the dealership was managed sympathetically with the surrounding neighbourhood consisting of light commercial, community and residential housing.
To achieve activation and interest on the corner site, the European-inspired Café Osten, positioned in the heart of the building yet open to foot traffic, supports both connectivity and hospitality. The outcome is an inviting and functional showroom environment, focusing primarily on vehicle display and customer experience.
Project Credits
Client
Ebbett Group Dealership
Status
2015
Project Type
Commercial & Interiors
Awards
2016 NZ Commercial Project Awards
// National
// Retail
2016 NZ Commercial Project Awards
// Merit
2016 NZIA Awards
// Waikato, Bay of Plenty
// Commercial Architecture
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