Designing to meet corporate, commercial, and cultural identities takes care and consideration, and remains front of mind for Chow:Hill’s Interiors Team.
Their expertise in commercial interior design means Chow:Hill’s Interiors Team, Alex Dunnigan and Amy Land, are often working with the corporate identity of a brand, ensuring design elements align with branding requirements. As Amy explains: “There needs to be consistency across a brand with clear guidelines as to what can and can’t be done.”
Rather than limiting the project Amy sees these parameters as a key design opportunity. “We see this as a creative balancing act, designing an environment that meets both corporate expectations, achieves a clear expression of brand, while providing a contemporary and appealing experience for the end user.”
Agile human-centred design
Alex’s experience in spatial planning, interior fitouts and workplace strategy has seen her work across a range of sectors, from civic to health, education to commercial. “It’s always rewarding to work on a project from the very beginning. Throughout the design and construction process abuilding is constantly evolving and as designers we need to adapt to these changes and be agile in our response.” Alex believes that presenting clients with 3D renders and providing VR experiences helps bring the 2D plans to life and keeps clients fully informed throughout the design process.
For Amy, working in 3D in CAD from the outset of a design allows her to bring a holistic lens to the project’s interiors. “This enables me to move through the building from the user’s point of view and use design to shape a client’s journey through the space,” Amy explains.
We see this as a creative balancing act, designing an environment that meets both corporate expectations, achieves a clear expression of brand, while providing a contemporary and appealing experience for the end user
Sustainable design practices
Amy and Alex are also conscious of the need for sustainable design practices, with careful review and selection of product and material specifications and the reuse of furniture and fixtures where possible – and practical.
“Choosing the right materials is crucial for the performance and sustainability of the space,” says Alex. “We undertake careful consideration of the environmental impact of these materials, including their carbon footprint, resource availability, and potential for recycling or reusing. A well-thought-out design will not only result in a functional and aesthetically pleasing space but also contribute positively to the environment and the people who use it.”
Incorporating cultural narratives
Alex's approach to design goes beyond aesthetics; it focuses on telling a story and creating an immersive experience for the users. By referencing important landmarks and acknowledging the building's history, the interior design becomes a medium for preserving and conveying cultural narratives.
“Many sites have an underlying story, some heritage associated with it, and a history that we can draw upon to influence the design,” she says. “Working closely with clients and cultural advisers is essential to understand and respect the local context, narratives, and values. By involving the community and stakeholders in the design process, ensures the final design is meaningful and reflective of the collective vision.”
Alex's passion for this aspect of her job reflects the importance of culturally sensitive design in creating spaces that have a positive impact on individuals and communities.
June 30, 2023