Giltrap Audi Dealership

Modest Design Provides Backdrop for Audi Dealership

Giltrap Audi Dealership
Giltrap Audi Dealership
Giltrap Audi Dealership
Giltrap Audi Dealership

Project Credits

Client

Giltrap Group, Auckland

Date Completed

2020

Sector

Commercial & Interiors

Awards
Project Lead

Simon Woodall

Design Team
Chow:Hill’s design of Giltrap Audi Approved’s Great North Road dealership has provided a minimalist contemporary backdrop against which a range of pre-owned cars is displayed.

Not all design seeks to make a statement. In fact, some of the best design isn’t noticed at all. Drive down Great North Road and you may not even register the modest 30-year-old building that has recently had a facelift, though the line-up of gleaming polished cars out front will no doubt catch your eye.

Chow:Hill’s redesign of Giltrap Audi Approved’s dealership had new life at its core. Reflecting the pre-owned Audis on offer, Chow:Hill re-lifed the decades-old building, which spoke of its time, providing a discreet backdrop for the cars on display while staying true to Audi’s internationally recognised corporate identity.

Polished concrete floors, white walls and contemporary strip lighting create a modern yet subtle interior ambience for staff and clients, while externally a newly wrapped signage soffit highlights this much-loved vehicle brand.

Design concept and layout

Chow:Hill’s design also provided for a new Giltrap Audi’s maintenance area, a workshop that has enabled the dealership to centralise its service facilities and deliver on its commitment of offering peace-of-mind for its customers.

The redesign, completed in 2020, is the third dealership Chow:Hill has undertaken for Giltrap Group, and reflects a partnership committed to design excellence, customer service and expertise.

Photography by: Amanda Aitken

Giltrap Audi Dealership

Project Overview

Client

Giltrap Group, Auckland

Status

2020

Chow:Hill’s design of Giltrap Audi Approved’s Great North Road dealership has provided a minimalist contemporary backdrop against which a range of pre-owned cars is displayed.

Not all design seeks to make a statement. In fact, some of the best design isn’t noticed at all. Drive down Great North Road and you may not even register the modest 30-year-old building that has recently had a facelift, though the line-up of gleaming polished cars out front will no doubt catch your eye.

Chow:Hill’s redesign of Giltrap Audi Approved’s dealership had new life at its core. Reflecting the pre-owned Audis on offer, Chow:Hill re-lifed the decades-old building, which spoke of its time, providing a discreet backdrop for the cars on display while staying true to Audi’s internationally recognised corporate identity.

Polished concrete floors, white walls and contemporary strip lighting create a modern yet subtle interior ambience for staff and clients, while externally a newly wrapped signage soffit highlights this much-loved vehicle brand.

Design concept and layout

Chow:Hill’s design also provided for a new Giltrap Audi’s maintenance area, a workshop that has enabled the dealership to centralise its service facilities and deliver on its commitment of offering peace-of-mind for its customers.

The redesign, completed in 2020, is the third dealership Chow:Hill has undertaken for Giltrap Group, and reflects a partnership committed to design excellence, customer service and expertise.

Photography by: Amanda Aitken

Giltrap Audi DealershipGiltrap Audi Dealership
Giltrap Audi DealershipGiltrap Audi DealershipGiltrap Audi Dealership
Giltrap Audi Dealership

Project Credits

Client

Giltrap Audi Dealership

Status

In Progress

Project Type

Commercial & Interiors

Awards

 

Project Lead

Simon Woodall

Design Team

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