Giltrap Audi Dealership

Not all design seeks to make a statement. In fact, some of the best design isn’t noticed at all. Drive down Great North Road and you may not even register the modest 30-year-old building that has recently had a facelift, though the line-up of gleaming polished cars out front will no doubt catch your eye.

Chow:Hill’s redesign of Giltrap Audi Approved’s dealership had new life at its core. Reflecting the pre-owned Audis on offer, Chow:Hill re-lifed the decades-old building, which spoke of its time, providing a discreet backdrop for the cars on display while staying true to Audi’s internationally recognised corporate identity.

Polished concrete floors, white walls and contemporary strip lighting create a modern yet subtle interior ambience for staff and clients, while externally a newly wrapped signage soffit highlights this much-loved vehicle brand.

Design concept and layout

Chow:Hill’s design also provided for a new Giltrap Audi’s maintenance area, a workshop that has enabled the dealership to centralise its service facilities and deliver on its commitment of offering peace-of-mind for its customers.

The redesign, completed in 2020, is the third dealership Chow:Hill has undertaken for Giltrap Group, and reflects a partnership committed to design excellence, customer service and expertise.

Photography by: Amanda Aitken